featured project

project overview

Designed a Save the Date promotional piece for The Shalom Club's Coming to America program, an event highlighting the immigration journeys of two local families. The objective was to generate early interest, communicate key event details, and create a welcoming design that reflected both the cultural significance of the program and the organization's community-focused mission.

objectives

Build awareness and anticipation for the upcoming event.

Clearly communicate the event's date, time, location, and registration information.

Reflect the program's themes of heritage, resilience, and community.

Create an eye-catching design that could be used across both print and digital platforms.

creative approach

Developed a vibrant design inspired by traditional Jewish motifs and celebratory elements to create an inviting and culturally meaningful visual experience. Decorative floral accents, symbolic illustrations, and a bold blue-and-gold color palette establish a warm, welcoming tone while reinforcing the event's cultural identity. The layout was designed with a strong visual hierarchy, leading viewers from the Save the Date announcement to the event title, essential details, and supporting description. Strategic typography and spacing ensure the information is easy to scan while maintaining an elegant, balanced composition.

skills demonstrated

Event Marketing & Promotion

Save the Date Design

Typography

Visual Hierarchy

Layout & Composition

Print & Digital Design

Cultural & Community-Focused Design

Creative Concept Development

Brand Consistency

Visual Storytelling

results

Delivered a visually engaging Save the Date that successfully introduced the event and generated early awareness within the community. The final design combined cultural storytelling, thoughtful typography, and strategic layout to create a memorable first impression while clearly communicating the essential event details.